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Archives: campaign

Snap to it! Marketers need to start chatting with Gen Z consumers

September 5, 2016 – By Angie Read, FleishmanHillard

FleishmanHillard consumer, entertainment and marketing to mums specialist, Angie Read, breaks down the difference between millennials and Generation Z, such as their spending power and digital habits. For brands, knowing these should help guide any communication strategy aimed at 18 to 21 year olds. Still thinking millennials are 18-34 year olds? Think again. Those at the younger end,… Read More

After the fireworks? Olympic legacy is all about people

August 30, 2016 – By Janet Houen

Before the ink was even dry on Rio’s winning campaign bid for the Games of the XXXI Olympiad, the scuttlebutt had started on the eternal Olympic talking points of ‘legacy’, ‘sustainability’, ‘cost’. This scrutiny is a given — a rocky road every organising committee navigates — and is of course legitimate in light of the… Read More

Making the most of big event sponsorships

August 22, 2016 – By John Cassillo, FleishmanHillard Los Angeles

As the Rio Olympics comes to an end, John Cassillo, a consumer marketing and communication specialist from our global partner FleishmanHillard, looks at recent examples of brands succesfully and authentically leveraging sponsorships.  Your brand is an official sponsor of the Final Four. Or the Super Bowl. Or the Daytona 500. You put forth a lot of… Read More

Rebranding a bank Rowland style

August 16, 2016 – By Pip McConnel-Oats

When you’re given a blank slate in the traditionally conservative banking and finance world and asked to give a bank a whole new visual identity, it’s exciting what can emerge. We were tasked with developing and implementing an integrated rebranding, communication strategy and campaign for a leading financial services provider in Papua New Guinea, Kina. It… Read More

Rowland ignites the night

July 22, 2016

Last night Rowland opened the doors to its new office and revealed a new chapter in the Rowland story. As a communication, digital and creative agency, Rowland connects our clients to the people who matter most, via corporate storytelling across digital, visual, written and spoken channels. With brand, reputation, engagement, campaign and communication services under… Read More

Managing your reputation online during an election campaign

July 21, 2016 – By Rob Lovegrove

As a former Digital Campaign Manager on a successful election campaign in 2016, I’ve created the following recommendations for politicians and campaign managers to help them effectively and practically leverage digital channels.

Hillary Clinton’s logo: the importance of integrated branding strategy

July 19, 2016 – By Pip McConnel-Oats

The crowdsmashing of #Hillary2016 presents some interesting insights for all brands in the digital age. What we can learn from the criticism of Hillary’s campaign logo is that all brands must have well-managed and carefully thought-out social media strategies in place to deal with the (inevitable) flak storms that accompany anything new. A year later,… Read More

Why you should care about Snapchat

July 13, 2016

You may have heard of Snapchat as the millennial generation’s current social network of choice. But keep your eye on it – approximately 2 million Australians were actively using it last month. So has it graduated beyond teens and puppy dog tongues? Absolutely – the newest trend and one that businesses can hook themselves into… Read More

Thank you for supporting the CEO Sleepout

July 9, 2016 – By Geoff Rodgers

The CEO Sleepout campaign, co-ordinated by the St Vincent De Paul Society, was held last month. Thanks to your help – which I very much appreciate – I was able to raise almost $52,000 to assist Vinnies in their strong push to provide support to the homeless. As we all know, there are many great causes… Read More

Grabbing (or avoiding) the election spotlight

July 6, 2016 – By Kris Balderston - FleishmanHillard Washington D.C.

As our own federal election moves into “extra time”, we reflect on comments from the General Manager of FleishmanHillard’s Washington D.C. office and Public Affairs Practice Group lead Kris Balderston, about how topics can quickly become key issues in an election campaign. Who determines what issues are become front and center in presidential campaigns? Why… Read More