Archives: communication strategy

Making comms great again? What’s hot in 2018

February 5, 2018

It’s that time of year when we think about what’s getting us communicators excited in 2018. Here are our five fave frontiers we are talking about at the water cooler right now. Rise of the website (back to the future?) Rob Lovegrove, Head of Digital I see a resurgence in branded website content in 2018… Read More

Is there a science to communicating?

February 22, 2017 – By Miranda Olsen, Consultant — Organisational and Change Communication

There is a short answer and a long answer. Both of them are ‘yes’. Effective communication is not only a science but an art, and a skill we all require to navigate our way through life. If you had asked me that question five years ago, my answer would have been different, but I have… Read More

The daylight debate: time for a brand new day?

January 19, 2017 – By David Everton, Director, Government Relations

Daylight savings (or is it just daylight saving?) remains political kryptonite in Queensland. The most recent referendum in Queensland in 1992 asked the question “Are you in favour of daylight saving?”. The result was 54.5 per cent ‘no’ with the strongest opposition in northern and western regions, and the strongest advocates in the state’s south-east…. Read More

Rowland wins prestigious PublicAffairs Asia Gold Standard Award

December 5, 2016

Our most successful campaign this year has been recognised yet again – this time at the prestigious PublicAffairs Asia Gold Standard Awards 2016. Our strategic communication work  for Kina Securities‘ acquisition of Maybank PNG and listing on the Australian and Port Moresby Stock Exchanges won the stakeholder engagement category, and was shortlisted in the financial communications category…. Read More

Snap to it! Marketers need to start chatting with Gen Z consumers

September 5, 2016 – By Angie Read, FleishmanHillard

FleishmanHillard consumer, entertainment and marketing to mums specialist, Angie Read, breaks down the difference between millennials and Generation Z, such as their spending power and digital habits. For brands, knowing these should help guide any communication strategy aimed at 18 to 21 year olds. Still thinking millennials are 18-34 year olds? Think again. Those at the younger end,… Read More

Rebranding a bank Rowland style

August 16, 2016 – By Pip McConnel-Oats

When you’re given a blank slate in the traditionally conservative banking and finance world and asked to give a bank a whole new visual identity, it’s exciting what can emerge. We were tasked with developing and implementing an integrated rebranding, communication strategy and campaign for a leading financial services provider in Papua New Guinea, Kina. It… Read More

Rowland clients win at ARA Awards

July 26, 2016 – By Pip McConnel-Oats

Rowland would like to congratulate three of our clients who were winners at the 2015 Australasian Reporting Awards. Ergon Energy – Silver award Senex Energy Limited – Bronze award Auswide Bank – Bronze award The Australasian Reporting Awards encourage effective business and financial communication and were established in 1950 to improve the standards of corporate… Read More