Archives: communication

Poor literacy: still a workplace communication challenge

August 6, 2018 – By Janet Houen, Group Manager

If you are reading this, presumably literacy and numeracy are not issues you have to face in your day-to-day life. Your ability to read, to fill out a form or use a computer with ease is something you — and your employer — probably take for granted. But for an estimated four million Australians, the… Read More

It’s time to take your annual report design to the next level

July 24, 2018 – By Dean Power, Creative Director

In recent years, overt marketing and brand content in annual reports — at least in their traditional printed guise — have taken a backseat to emerging online, social media and interactive channels. Limited budgets that could be seen as a lingering legacy of the post-GFC austerity years have also taken the limelight away from the… Read More

Making comms great again? What’s hot in 2018

February 5, 2018

It’s that time of year when we think about what’s getting us communicators excited in 2018. Here are our five fave frontiers we are talking about at the water cooler right now. Rise of the website (back to the future?) Rob Lovegrove, Head of Digital I see a resurgence in branded website content in 2018… Read More

How are data and tech disrupting the PR biz?

September 5, 2017 – By Rob Lovegrove Rowland Head of Digital

In preparing a presentation for a recent PRIA Queensland event on the topic of how data is transforming the PR jobs of the future, it dawned on me that my education and career, across a range of communication disciplines, has mirrored the rise of the internet of things. The 90s delivered not just the Internet’s… Read More

The smart cities turning ideas into action

August 2, 2017 – By Susan Hawkins, Group Manager - Integrated Marketing Communication

We’re loving the new series of ABC’s Utopia, especially last week’s take on the smart city movement. It seems every city in Australia is talking the smart city talk, but how many are turning talk into action? We decided to glance around the globe to see how other cities have progressed with their plans. Unfortunately… Read More

Taking the boring out of annual reporting

June 28, 2017 – By Catriona Babao, Creative Manager and Rebecca Kowald, Senior Designer

The annual report is a powerful touchpoint in sharing your brand story. While they remain an important tool for reporting on the financial performance of your business, this doesn’t mean they have to be boring. In fact annual reports can showcase just how engaging and innovative your company is. Over the past few years, annual… Read More

Where do your thoughts go during winter?

June 19, 2017 – By Emily Wood, Director, Organisational and Change Communication

For me, the arrival of winter conjures daydreams of snow holidays, leather boots, warm coats and scarves — so many scarves! But, when the weather starts to cool, my thoughts also go to the 105,000 Australians experiencing homelessness. At the end of each day I go home to a roof over my head, a home-cooked… Read More

Technology transforms event workforce communication

May 18, 2017 – By Janet Houen, Group Manager, Organisational and Change Communication

Good people doing good things. Even though motivations are diverse, the spirit of volunteering has not changed for centuries. The response to the Gold Coast Commonwealth Games’ volunteer recruitment campaign shows that the ethos of giving your time and your commitment for free is alive and well — around 47,000 applicants for 15,000 roles at… Read More

Brand Matters: Podcast-ing for the greater good with Prince Harry

May 16, 2017

This week Marci and Jennine have their pinkies at the ready as they natter about podcast-ing for the greater good. How does one go viral? Naturally, one has Prince Harry as one’s special guest*. All of this leads to a discussion about ‘The Crown’ which Marci loves for the intrigue and Jennine loves for the… Read More

Content — we’ve all been schooled

March 9, 2017 – By Melissa Lemberg, Director, Integrated Marketing Communication

For a generation of bingers, we sure are picky. Now, more than ever, quality rules — and its reign has taken control of marketing’s most important tool: content. But not just any content, binge-worthy content. With its on-demand format and abundance of chatter-inducing content, Netflix has successfully found its way into our private conversations, as… Read More