Archives: communication

Is there a science to communicating?

February 22, 2017 – By Miranda Olsen, Consultant — Organisational and Change Communication

There is a short answer and a long answer. Both of them are ‘yes’. Effective communication is not only a science but an art, and a skill we all require to navigate our way through life. If you had asked me that question five years ago, my answer would have been different, but I have… Read More

This is our Uber moment

February 13, 2017 – By Rob Lovegrove, Head of Digital

Debate in the ‘PR’ world regarding digital disruption has never been more apparent than now. Digital disruption used to mean agencies and communication practitioners working on how they introduce social media into their business, heralding a handful of likes and followers with proclamations of success. But the time for playing in the digital space and… Read More

Patriots win Super Bowl on and off field

February 6, 2017

The biggest game on the sporting calendar, the Super Bowl*, has been decided for another year. To mark the occasion, we too held our own decider — which Super Bowl commercial scored the ultimate touchdown when it came to gaining the all-important cut-through? Some were politically charged, some were mere teasers to extended online stories… Read More

The digital news revolution revealed

November 2, 2016 – By Peter Meikle, FleishmanHillard

The head of news for FleishmanHillard Fishburn in London shares his thoughts on the trends shaping public relations and communication in the digital age. Hosting a session on news in the digital age recently at London’s high-profile Social Media Week, I was delighted to get three of the UK’s leading lights in digital newsgathering to… Read More

Obituaries are not opportunities

October 27, 2016 – By Mallory Tucker, FleishmanHillard

‘Newsjacking’ is not a new phenomenon and has been a part of campaign strategy as long as communication has been a business function. Social media has made this tactic easier than ever before. But handling it the wrong way can have impacts on reputation and can easily backfire. What happened: Sex symbol and music icon Prince… Read More

Is your business resilient? Ask yourself these 5 questions

October 26, 2016 – By Melissa Kaplan, Director of Digital and Innovation

Meteorologists have predicted a highly active storm season in Queensland for 2016/2017 with increased risk of damaging thunderstorms, rain, and cyclones. In a Deloitte report published in 2015 from the Australian Business Roundtable for Disaster Resilience and Safer Communities, it stated that the total costs of disasters will rise to an average of $33 billion… Read More

The two sides of authentic leadership in a crisis

October 12, 2016 – By Brian West, FleishmanHillard

Recent global cyber-attacks have everyone focused on pre-determined ‘how to respond’ lists and directives in times of crisis; response manuals are built around them. While this form of preparation is a practical and essential part of addressing a problem, it unfortunately focuses company management on simply managing a crisis according to the lists in the… Read More

What are the communication rules in a disruptive market?

September 27, 2016 – By Marcellina Powell

The easy answer: There are no rules. Here is the long answer. Everywhere we look, disruption is happening — so much so that it is starting to become predictable, part of the norm. Essentially, disruption is losing its ability to be disruptive. Social media is changing our digital news habits, with online news now ranked… Read More

The challenge of disruptive innovation in healthcare

September 26, 2016 – By Heather Pierce, FleishmanHillard

This guest post from our global affiliate FleishmanHillard discusses the challenges facing innovation within the US healthcare system. While the players are different, many factors affecting innovation in Australia are the same, including data security concerns, an ever-changing stakeholder engagement ecosystem and complex policy regulations. The risk to reputation when innovation fails is no higher than in the… Read More

Rowland campaign receives PRIA Qld State commendation

September 23, 2016

We are proud to have received industry recognition at the Public Relations Institute of Australia’s (PRIA) State Awards for Excellence, which recognises campaign best-practice at state level. Our work with Kina Securities was commended in the Comprehensive / Major Campaign category. The campaign included investor relations, organisational communication and integrated marketing communication to support the group’s… Read More