Archives: communication

Rowland recognised at 2016 SABRE Asia-Pacific Awards

September 19, 2016

It took just one night to raise $872,237 for the homeless but our 2015 Vinnies CEO Sleepout campaign could hardly be described as an overnight success. Our work has been shortlisted for a 2016 SABRE Asia-Pacific Award which recognises PR and communication campaigns that demonstrate the highest levels of strategic planning, creativity and business results…. Read More

Shift creative from subjectivity to measurability

September 13, 2016 – By Sean Dallaskidd, FleishmanHillard

With brand, reputation, digital, engagement, campaign and communication services under one roof, Rowland clients can expect real results and positive business outcomes. However, as this post from our global affiliate FleishmanHillard discusses, creativity in marketing is not always measured by its effectiveness. Designing solutions should be a straightforward job, whether it’s a logo, website, video or… Read More

Gamification and business – are we there yet?

September 12, 2016 – By David Everton & Paris Searson

The term “Gamification” first appeared in the early Naughties and is the application of typical elements of game playing (point scoring, competition with others, rules of play etc.) to other areas of activity. As an online marketing technique, it’s used to encourage engagement with a product or service.  The Oxford Dictionary definition concludes that “gamification… Read More

How existing brands can survive in the age of disruption

September 9, 2016 – By Dr Ken Hudson

Digital disruption is everywhere. The taxi industry has been disrupted by Uber, likewise the hotel industry has been challenged by Airbnb. But this is just the tip of the iceberg. Now anyone who has $500 or so, a large dollop of imagination and can solve a consumer problem in a powerful way can potentially disrupt… Read More

How to help a city find its place

September 2, 2016 – By Susan Hawkins

Just like products, people and companies, places hold a position in our minds — whether that position is managed or not. Rowland has been applying its brand positioning expertise to a number of our cities to help them find their place in an increasingly competitive and crowded world. Here’s what clever cities should consider when… Read More

After the fireworks? Olympic legacy is all about people

August 30, 2016 – By Janet Houen

Before the ink was even dry on Rio’s winning campaign bid for the Games of the XXXI Olympiad, the scuttlebutt had started on the eternal Olympic talking points of ‘legacy’, ‘sustainability’, ‘cost’. This scrutiny is a given — a rocky road every organising committee navigates — and is of course legitimate in light of the… Read More

Social media – the fuel in the Olympic flame

August 26, 2016 – By Paris Searson

It was coined the social media games, thanks predominantly to a younger generation of digitally-native athletes. They had the ability to share content from the point-of-view TV cameras and journalists can never cover – their own perspective. Live streaming on social media platforms also gave event organisers direct access to audiences, with 160 million interactions… Read More

Making the most of big event sponsorships

August 22, 2016 – By John Cassillo, FleishmanHillard Los Angeles

As the Rio Olympics comes to an end, John Cassillo, a consumer marketing and communication specialist from our global partner FleishmanHillard, looks at recent examples of brands succesfully and authentically leveraging sponsorships.  Your brand is an official sponsor of the Final Four. Or the Super Bowl. Or the Daytona 500. You put forth a lot of… Read More

Rebranding a bank Rowland style

August 16, 2016 – By Pip McConnel-Oats

When you’re given a blank slate in the traditionally conservative banking and finance world and asked to give a bank a whole new visual identity, it’s exciting what can emerge. We were tasked with developing and implementing an integrated rebranding, communication strategy and campaign for a leading financial services provider in Papua New Guinea, Kina. It… Read More

Re-inventing your brand in a digital age

July 29, 2016 – By Rob Lovegrove

As a communication, digital and creative agency, Rowland has helped countless organisations present and evolve their brands to stay relevant and ahead of competitors at a time when digital and global disruption is impacting on purchasing decisions. While many age-old rebranding processes and outcomes remain relevant in a digital age, some nuances and additional expectations… Read More