Archives: corporate communication

Poor literacy: still a workplace communication challenge

August 6, 2018 – By Janet Houen, Group Manager

If you are reading this, presumably literacy and numeracy are not issues you have to face in your day-to-day life. Your ability to read, to fill out a form or use a computer with ease is something you — and your employer — probably take for granted. But for an estimated four million Australians, the… Read More

It’s time to take your annual report design to the next level

July 24, 2018 – By Dean Power, Creative Manager

In recent years, overt marketing and brand content in annual reports — at least in their traditional printed guise — have taken a backseat to emerging online, social media and interactive channels. Limited budgets that could be seen as a lingering legacy of the post-GFC austerity years have also taken the limelight away from the… Read More

Making comms great again? What’s hot in 2018

February 5, 2018

It’s that time of year when we think about what’s getting us communicators excited in 2018. Here are our five fave frontiers we are talking about at the water cooler right now. Rise of the website (back to the future?) Rob Lovegrove, Head of Digital I see a resurgence in branded website content in 2018… Read More

Queensland election 2017: What to expect

October 31, 2017 – By Alasdair Jeffrey, Executive Director

November 2017 is locked in as the date for the next Queensland election. Lock in 31 October 2020 as the date for the following election too, as the 2017 election will be the last time a sitting Premier has the ability to choose the poll date. Before we get started, let us quickly recognise the… Read More

Data behind the data — the value of the digital Annual Report

July 5, 2017 – By Rob Lovegrove, Head of Digital

For many, the writing, collation and production of an Annual Report can be a testing time — checking, double-checking, treble-checking the numbers and data before going to print or more commonly hosting the report online. As we continue to see a trend towards digital Annual Reports, the opportunity to derive data and insights from web… Read More

Taking the boring out of annual reporting

June 28, 2017 – By Catriona Babao, Creative Manager and Rebecca Kowald, Senior Designer

The annual report is a powerful touchpoint in sharing your brand story. While they remain an important tool for reporting on the financial performance of your business, this doesn’t mean they have to be boring. In fact annual reports can showcase just how engaging and innovative your company is. Over the past few years, annual… Read More

Is there a science to communicating?

February 22, 2017 – By Miranda Olsen, Consultant — Organisational and Change Communication

There is a short answer and a long answer. Both of them are ‘yes’. Effective communication is not only a science but an art, and a skill we all require to navigate our way through life. If you had asked me that question five years ago, my answer would have been different, but I have… Read More

What does your email persona say about you?

February 7, 2017 – By Susan Hawkins, Group Manager - Integrated Marketing Communication

We’re all time poor, texting and tweeting our way through life – but have we lost the delicate art of connecting via email? It’s great to be concise and to the point but it never hurts to add a little warmth or civility to help make a more meaningful connection. Here’s the top five tips… Read More

Your A to Z of the Queensland Ministry

January 17, 2017 – By David Everton, Director, Government Relations

If your new year’s resolution was to memorise every current Minister in Queensland, we’re here to help. The Government and Public Affairs team at Rowland have prepared a list of all the current Ministers and their portfolios on a single page and it is available to download here. There have been no changes since last… Read More

Gamification and business – are we there yet?

September 12, 2016 – By David Everton & Paris Searson

The term “Gamification” first appeared in the early Naughties and is the application of typical elements of game playing (point scoring, competition with others, rules of play etc.) to other areas of activity. As an online marketing technique, it’s used to encourage engagement with a product or service.  The Oxford Dictionary definition concludes that “gamification… Read More