Archives: corporate storytelling

Making comms great again? What’s hot in 2018

February 5, 2018

It’s that time of year when we think about what’s getting us communicators excited in 2018. Here are our five fave frontiers we are talking about at the water cooler right now. Rise of the website (back to the future?) Rob Lovegrove, Head of Digital I see a resurgence in branded website content in 2018… Read More

Work experience wisdom from the intern desk

August 9, 2017 – By Bryn Moffatt, UQ student

We’re proud that work experience or an internship at Rowland is a sought-after gig. We love meeting some of the next gen of communicators, and giving them some real-life insights into the world of strategic communication. Bryn Moffatt, currently studying at UQ, shares his experience of his time at Rowland recently. My time doing work… Read More

Data behind the data — the value of the digital Annual Report

July 5, 2017 – By Rob Lovegrove, Head of Digital

For many, the writing, collation and production of an Annual Report can be a testing time — checking, double-checking, treble-checking the numbers and data before going to print or more commonly hosting the report online. As we continue to see a trend towards digital Annual Reports, the opportunity to derive data and insights from web… Read More

Taking the boring out of annual reporting

June 28, 2017 – By Catriona Babao, Creative Manager and Rebecca Kowald, Senior Designer

The annual report is a powerful touchpoint in sharing your brand story. While they remain an important tool for reporting on the financial performance of your business, this doesn’t mean they have to be boring. In fact annual reports can showcase just how engaging and innovative your company is. Over the past few years, annual… Read More

Brand Matters: Podcast-ing for the greater good with Prince Harry

May 16, 2017

This week Marci and Jennine have their pinkies at the ready as they natter about podcast-ing for the greater good. How does one go viral? Naturally, one has Prince Harry as one’s special guest*. All of this leads to a discussion about ‘The Crown’ which Marci loves for the intrigue and Jennine loves for the… Read More

Feeling a bit retro lately? You’re not alone…

February 28, 2017

Nostalgia’s right on trend. Nokia has just announced plans to bring back the beloved Nokia 3310, and late last year Nintendo achieved tremendous success with the release of Nintendo Entertainment System (NES) Classic, a device that to this day is still plagued by shortages at retail level. And GIFs (animated images) — basically 1989 technology… Read More

Is there a science to communicating?

February 22, 2017 – By Miranda Olsen, Consultant — Organisational and Change Communication

There is a short answer and a long answer. Both of them are ‘yes’. Effective communication is not only a science but an art, and a skill we all require to navigate our way through life. If you had asked me that question five years ago, my answer would have been different, but I have… Read More

Patriots win Super Bowl on and off field

February 6, 2017

The biggest game on the sporting calendar, the Super Bowl*, has been decided for another year. To mark the occasion, we too held our own decider — which Super Bowl commercial scored the ultimate touchdown when it came to gaining the all-important cut-through? Some were politically charged, some were mere teasers to extended online stories… Read More

Your A to Z of the Queensland Ministry

January 17, 2017 – By David Everton, Director, Government Relations

If your new year’s resolution was to memorise every current Minister in Queensland, we’re here to help. The Government and Public Affairs team at Rowland have prepared a list of all the current Ministers and their portfolios on a single page and it is available to download here. There have been no changes since last… Read More

Five things communicators should look for during Rio 2016

August 9, 2016 – By Kathryn Chappell, FleishmanHillard

In another insights article from our global affiliate FleishmanHillard, Kathryn Chappell, a brand marketing and corporate and internal communication specialist, outlines the five key issues that marketers should be keeping their eye on during this Olympic Games. With only hours remaining until the first medals are handed out, Rio 2016 is coming into focus as… Read More