Archives: creative

Data behind the data — the value of the digital Annual Report

July 5, 2017 – By Rob Lovegrove, Head of Digital

For many, the writing, collation and production of an Annual Report can be a testing time — checking, double-checking, treble-checking the numbers and data before going to print or more commonly hosting the report online. As we continue to see a trend towards digital Annual Reports, the opportunity to derive data and insights from web… Read More

Brand Matters episode two

April 18, 2017 – By Jennine Small and Marcellina Powell - our resident podcast addicts

Relieved they weren’t given an official warning from management after episode one, Marci and Jennine embark on episode two of Rowland’s podcast, Brand Matters.   In this episode, Marci and Jennine explore Netflix’s decision to begin reformatting content for smaller screens and what this means for content creators. So how exactly are we watching content?… Read More

Feeling a bit retro lately? You’re not alone…

February 28, 2017

Nostalgia’s right on trend. Nokia has just announced plans to bring back the beloved Nokia 3310, and late last year Nintendo achieved tremendous success with the release of Nintendo Entertainment System (NES) Classic, a device that to this day is still plagued by shortages at retail level. And GIFs (animated images) — basically 1989 technology… Read More

This Christmas, Rowland is gifting Elfies

December 14, 2016

Sitting around the boardroom table, our creative and marketing teams were brainstorming the annual Rowland Christmas message. “Are we sending out a Christmas card this year?” “I guess we’ll do another eCard.” “Can’t we do something fun?” Thus – the Rowland Elfie Builder was born. We have used our digital and design expertise to enable… Read More

Rowland wins prestigious PublicAffairs Asia Gold Standard Award

December 5, 2016

Our most successful campaign this year has been recognised yet again – this time at the prestigious PublicAffairs Asia Gold Standard Awards 2016. Our strategic communication work  for Kina Securities‘ acquisition of Maybank PNG and listing on the Australian and Port Moresby Stock Exchanges won the stakeholder engagement category, and was shortlisted in the financial communications category…. Read More

Snap to it! Marketers need to start chatting with Gen Z consumers

September 5, 2016 – By Angie Read, FleishmanHillard

FleishmanHillard consumer, entertainment and marketing to mums specialist, Angie Read, breaks down the difference between millennials and Generation Z, such as their spending power and digital habits. For brands, knowing these should help guide any communication strategy aimed at 18 to 21 year olds. Still thinking millennials are 18-34 year olds? Think again. Those at the younger end,… Read More

How to help a city find its place

September 2, 2016 – By Susan Hawkins

Just like products, people and companies, places hold a position in our minds — whether that position is managed or not. Rowland has been applying its brand positioning expertise to a number of our cities to help them find their place in an increasingly competitive and crowded world. Here’s what clever cities should consider when… Read More

Re-inventing your brand in a digital age

July 29, 2016 – By Rob Lovegrove

As a communication, digital and creative agency, Rowland has helped countless organisations present and evolve their brands to stay relevant and ahead of competitors at a time when digital and global disruption is impacting on purchasing decisions. While many age-old rebranding processes and outcomes remain relevant in a digital age, some nuances and additional expectations… Read More

Rowland clients win at ARA Awards

July 26, 2016 – By Pip McConnel-Oats

Rowland would like to congratulate three of our clients who were winners at the 2015 Australasian Reporting Awards. Ergon Energy – Silver award Senex Energy Limited – Bronze award Auswide Bank – Bronze award The Australasian Reporting Awards encourage effective business and financial communication and were established in 1950 to improve the standards of corporate… Read More

Rowland ignites the night

July 22, 2016

Last night Rowland opened the doors to its new office and revealed a new chapter in the Rowland story. As a communication, digital and creative agency, Rowland connects our clients to the people who matter most, via corporate storytelling across digital, visual, written and spoken channels. With brand, reputation, engagement, campaign and communication services under… Read More