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Archives: digital

The digital news revolution revealed

November 2, 2016 – By Peter Meikle, FleishmanHillard

The head of news for FleishmanHillard Fishburn in London shares his thoughts on the trends shaping public relations and communication in the digital age. Hosting a session on news in the digital age recently at London’s high-profile Social Media Week, I was delighted to get three of the UK’s leading lights in digital newsgathering to… Read More

Where to for SEQ?

October 28, 2016 – By David Everton

Summer is coming, along with the usual internal monologue: “Perhaps I shouldn’t have had that piece of cake, slice of pizza or second bottle of wine.” Ok, hopefully not the last one. When it comes time to shape ourselves up for summer and rock that beach body, aspirational thoughts help. Significant behavioural change and effort… Read More

The challenge of disruptive innovation in healthcare

September 26, 2016 – By Heather Pierce, FleishmanHillard

This guest post from our global affiliate FleishmanHillard discusses the challenges facing innovation within the US healthcare system. While the players are different, many factors affecting innovation in Australia are the same, including data security concerns, an ever-changing stakeholder engagement ecosystem and complex policy regulations. The risk to reputation when innovation fails is no higher than in the… Read More

TV viewers fall under the Netflix spell

September 20, 2016 – By Melissa Lemberg

It’s the binge-watching trend sweeping the world — Netflix is taking over 74.76 million laptop, tablet and television screens globally, and it’s significantly changed the way we keep ourselves entertained. It’s also given rise to blockbuster series like House of Cards and Orange is the New Black, shaking up traditional TV and video production as… Read More

Rowland recognised at 2016 SABRE Asia-Pacific Awards

September 19, 2016

It took just one night to raise $872,237 for the homeless but our 2015 Vinnies CEO Sleepout campaign could hardly be described as an overnight success. Our work has been shortlisted for a 2016 SABRE Asia-Pacific Award which recognises PR and communication campaigns that demonstrate the highest levels of strategic planning, creativity and business results…. Read More

Shift creative from subjectivity to measurability

September 13, 2016 – By Sean Dallaskidd, FleishmanHillard

With brand, reputation, digital, engagement, campaign and communication services under one roof, Rowland clients can expect real results and positive business outcomes. However, as this post from our global affiliate FleishmanHillard discusses, creativity in marketing is not always measured by its effectiveness. Designing solutions should be a straightforward job, whether it’s a logo, website, video or… Read More

How existing brands can survive in the age of disruption

September 9, 2016 – By Dr Ken Hudson

Digital disruption is everywhere. The taxi industry has been disrupted by Uber, likewise the hotel industry has been challenged by Airbnb. But this is just the tip of the iceberg. Now anyone who has $500 or so, a large dollop of imagination and can solve a consumer problem in a powerful way can potentially disrupt… Read More

Snap to it! Marketers need to start chatting with Gen Z consumers

September 5, 2016 – By Angie Read, FleishmanHillard

FleishmanHillard consumer, entertainment and marketing to mums specialist, Angie Read, breaks down the difference between millennials and Generation Z, such as their spending power and digital habits. For brands, knowing these should help guide any communication strategy aimed at 18 to 21 year olds. Still thinking millennials are 18-34 year olds? Think again. Those at the younger end,… Read More

How to help a city find its place

September 2, 2016 – By Susan Hawkins

Just like products, people and companies, places hold a position in our minds — whether that position is managed or not. Rowland has been applying its brand positioning expertise to a number of our cities to help them find their place in an increasingly competitive and crowded world. Here’s what clever cities should consider when… Read More

Social media – the fuel in the Olympic flame

August 26, 2016 – By Paris Searson

It was coined the social media games, thanks predominantly to a younger generation of digitally-native athletes. They had the ability to share content from the point-of-view TV cameras and journalists can never cover – their own perspective. Live streaming on social media platforms also gave event organisers direct access to audiences, with 160 million interactions… Read More