How are data and tech disrupting the PR biz?
September 5, 2017 – By Rob Lovegrove Rowland Head of Digital
In preparing a presentation for a recent PRIA Queensland event on the topic of how data is transforming the PR jobs of the future, it dawned on me that my education and career, across a range of communication disciplines, has mirrored the rise of the internet of things. The 90s delivered not just the Internet’s… Read More
This is our Uber moment
February 13, 2017 – By Rob Lovegrove, Head of Digital
Debate in the ‘PR’ world regarding digital disruption has never been more apparent than now. Digital disruption used to mean agencies and communication practitioners working on how they introduce social media into their business, heralding a handful of likes and followers with proclamations of success. But the time for playing in the digital space and… Read More