Archives: Engagement

Poor literacy: still a workplace communication challenge

August 6, 2018 – By Janet Houen, Group Manager

If you are reading this, presumably literacy and numeracy are not issues you have to face in your day-to-day life. Your ability to read, to fill out a form or use a computer with ease is something you — and your employer — probably take for granted. But for an estimated four million Australians, the… Read More

Let’s chat ‘Chat Bots’ — how can they add to the customer experience?

July 26, 2017

You know those virtual help-desk pop-ups so many Facebook pages and websites seem to be using these days – ‘live chat’ at your fingertips? There’s been much interest in chat bots of late, and increasing use by company websites as a customer service salve. At Rowland, we’ve been dabbling in natural language processing to understand text and sentiment… Read More

Technology transforms event workforce communication

May 18, 2017 – By Janet Houen, Group Manager, Organisational and Change Communication

Good people doing good things. Even though motivations are diverse, the spirit of volunteering has not changed for centuries. The response to the Gold Coast Commonwealth Games’ volunteer recruitment campaign shows that the ethos of giving your time and your commitment for free is alive and well — around 47,000 applicants for 15,000 roles at… Read More

Is it time for disruption in urban planning?

March 17, 2017 – By David Everton, Director, Government Relations

2017 is a big year for urban planning in Queensland. New Acts, Regulations, Policies and Provisions, Planning Schemes, and Regional Plans will all emerge this year. But how much will stay the same and how much will change? How different will all of these plans really be? Planning is happening all around us, but how… Read More

Your A to Z of the Queensland Ministry

January 17, 2017 – By David Everton, Director, Government Relations

If your new year’s resolution was to memorise every current Minister in Queensland, we’re here to help. The Government and Public Affairs team at Rowland have prepared a list of all the current Ministers and their portfolios on a single page and it is available to download here. There have been no changes since last… Read More

The challenge of disruptive innovation in healthcare

September 26, 2016 – By Heather Pierce, FleishmanHillard

This guest post from our global affiliate FleishmanHillard discusses the challenges facing innovation within the US healthcare system. While the players are different, many factors affecting innovation in Australia are the same, including data security concerns, an ever-changing stakeholder engagement ecosystem and complex policy regulations. The risk to reputation when innovation fails is no higher than in the… Read More

Shift creative from subjectivity to measurability

September 13, 2016 – By Sean Dallaskidd, FleishmanHillard

With brand, reputation, digital, engagement, campaign and communication services under one roof, Rowland clients can expect real results and positive business outcomes. However, as this post from our global affiliate FleishmanHillard discusses, creativity in marketing is not always measured by its effectiveness. Designing solutions should be a straightforward job, whether it’s a logo, website, video or… Read More

Gamification and business – are we there yet?

September 12, 2016 – By David Everton & Paris Searson

The term “Gamification” first appeared in the early Naughties and is the application of typical elements of game playing (point scoring, competition with others, rules of play etc.) to other areas of activity. As an online marketing technique, it’s used to encourage engagement with a product or service.  The Oxford Dictionary definition concludes that “gamification… Read More

Social media – the fuel in the Olympic flame

August 26, 2016 – By Paris Searson

It was coined the social media games, thanks predominantly to a younger generation of digitally-native athletes. They had the ability to share content from the point-of-view TV cameras and journalists can never cover – their own perspective. Live streaming on social media platforms also gave event organisers direct access to audiences, with 160 million interactions… Read More

Making the most of big event sponsorships

August 22, 2016 – By John Cassillo, FleishmanHillard Los Angeles

As the Rio Olympics comes to an end, John Cassillo, a consumer marketing and communication specialist from our global partner FleishmanHillard, looks at recent examples of brands succesfully and authentically leveraging sponsorships.  Your brand is an official sponsor of the Final Four. Or the Super Bowl. Or the Daytona 500. You put forth a lot of… Read More