Engagement Archives - Page 2 of 2 - Rowland

Archives: Engagement

Making the most of big event sponsorships

August 22, 2016 – By John Cassillo, FleishmanHillard Los Angeles

As the Rio Olympics comes to an end, John Cassillo, a consumer marketing and communication specialist from our global partner FleishmanHillard, looks at recent examples of brands succesfully and authentically leveraging sponsorships.  Your brand is an official sponsor of the Final Four. Or the Super Bowl. Or the Daytona 500. You put forth a lot of… Read More

How to leverage global events locally

August 4, 2016

As the world’s attention turns to Rio and the Olympic Games, this month we discuss the role of global events and how to make the most of local and international PR opportunities, as well as how to handle crisis communication issues that may arise. In November 2014 as world leaders descended on Brisbane to take… Read More

Branded Pokémon Go Content – the great, the good and the ugly

August 2, 2016 – By Chris Airey

The app that’s impossible to avoid. Just weeks ago, Pokémon was a fond but distant memory for my generation; an experience mutually shared but rarely brought up. But after a stroke of intertextual genius by those at Nintendo, our phones have become a gateway back into a franchise still ripe with engagement potential. With a… Read More

Rowland ignites the night

July 22, 2016

Last night Rowland opened the doors to its new office and revealed a new chapter in the Rowland story. As a communication, digital and creative agency, Rowland connects our clients to the people who matter most, via corporate storytelling across digital, visual, written and spoken channels. With brand, reputation, engagement, campaign and communication services under… Read More

Managing your reputation online during an election campaign

July 21, 2016 – By Rob Lovegrove

As a former Digital Campaign Manager on a successful election campaign in 2016, I’ve created the following recommendations for politicians and campaign managers to help them effectively and practically leverage digital channels.