Archives: integrated marketing communication

Making comms great again? What’s hot in 2018

February 5, 2018

It’s that time of year when we think about what’s getting us communicators excited in 2018. Here are our five fave frontiers we are talking about at the water cooler right now. Rise of the website (back to the future?) Rob Lovegrove, Head of Digital I see a resurgence in branded website content in 2018… Read More

Brand Matters episode two

April 18, 2017 – By Jennine Small and Marcellina Powell - our resident podcast addicts

Relieved they weren’t given an official warning from management after episode one, Marci and Jennine embark on episode two of Rowland’s podcast, Brand Matters.   In this episode, Marci and Jennine explore Netflix’s decision to begin reformatting content for smaller screens and what this means for content creators. So how exactly are we watching content?… Read More

Feeling a bit retro lately? You’re not alone…

February 28, 2017

Nostalgia’s right on trend. Nokia has just announced plans to bring back the beloved Nokia 3310, and late last year Nintendo achieved tremendous success with the release of Nintendo Entertainment System (NES) Classic, a device that to this day is still plagued by shortages at retail level. And GIFs (animated images) — basically 1989 technology… Read More

What does your email persona say about you?

February 7, 2017 – By Susan Hawkins, Group Manager - Integrated Marketing Communication

We’re all time poor, texting and tweeting our way through life – but have we lost the delicate art of connecting via email? It’s great to be concise and to the point but it never hurts to add a little warmth or civility to help make a more meaningful connection. Here’s the top five tips… Read More

Post-truth world has implications for the future of communication

January 20, 2017 – By Bruce Ruddy, Head of Financial Communication

We are living in a ‘post-truth’ era. In fact the word was declared ‘Word of 2016’ by Oxford Dictionaries. ‘Post-truth’ is defined as an adjective, describing circumstances where objective facts are less influential in shaping public opinion than emotional appeals. Last year’s political campaigns such as Brexit and the US election demonstrated the era we… Read More

Rowland campaign receives PRIA Qld State commendation

September 23, 2016

We are proud to have received industry recognition at the Public Relations Institute of Australia’s (PRIA) State Awards for Excellence, which recognises campaign best-practice at state level. Our work with Kina Securities was commended in the Comprehensive / Major Campaign category. The campaign included investor relations, organisational communication and integrated marketing communication to support the group’s… Read More

Rebranding a bank Rowland style

August 16, 2016 – By Pip McConnel-Oats

When you’re given a blank slate in the traditionally conservative banking and finance world and asked to give a bank a whole new visual identity, it’s exciting what can emerge. We were tasked with developing and implementing an integrated rebranding, communication strategy and campaign for a leading financial services provider in Papua New Guinea, Kina. It… Read More