Archives: marketing

Making comms great again? What’s hot in 2018

February 5, 2018

It’s that time of year when we think about what’s getting us communicators excited in 2018. Here are our five fave frontiers we are talking about at the water cooler right now. Rise of the website (back to the future?) Rob Lovegrove, Head of Digital I see a resurgence in branded website content in 2018… Read More

This is our Uber moment

February 13, 2017 – By Rob Lovegrove, Head of Digital

Debate in the ‘PR’ world regarding digital disruption has never been more apparent than now. Digital disruption used to mean agencies and communication practitioners working on how they introduce social media into their business, heralding a handful of likes and followers with proclamations of success. But the time for playing in the digital space and… Read More

This Christmas, Rowland is gifting Elfies

December 14, 2016

Sitting around the boardroom table, our creative and marketing teams were brainstorming the annual Rowland Christmas message. “Are we sending out a Christmas card this year?” “I guess we’ll do another eCard.” “Can’t we do something fun?” Thus – the Rowland Elfie Builder was born. We have used our digital and design expertise to enable… Read More

Branded Pokémon Go Content – the great, the good and the ugly

August 2, 2016 – By Chris Airey

The app that’s impossible to avoid. Just weeks ago, Pokémon was a fond but distant memory for my generation; an experience mutually shared but rarely brought up. But after a stroke of intertextual genius by those at Nintendo, our phones have become a gateway back into a franchise still ripe with engagement potential. With a… Read More