Archives: PR

Making comms great again? What’s hot in 2018

February 5, 2018

It’s that time of year when we think about what’s getting us communicators excited in 2018. Here are our five fave frontiers we are talking about at the water cooler right now. Rise of the website (back to the future?) Rob Lovegrove, Head of Digital I see a resurgence in branded website content in 2018… Read More

How are data and tech disrupting the PR biz?

September 5, 2017 – By Rob Lovegrove Rowland Head of Digital

In preparing a presentation for a recent PRIA Queensland event on the topic of how data is transforming the PR jobs of the future, it dawned on me that my education and career, across a range of communication disciplines, has mirrored the rise of the internet of things. The 90s delivered not just the Internet’s… Read More

Work experience wisdom from the intern desk

August 9, 2017 – By Bryn Moffatt, UQ student

We’re proud that work experience or an internship at Rowland is a sought-after gig. We love meeting some of the next gen of communicators, and giving them some real-life insights into the world of strategic communication. Bryn Moffatt, currently studying at UQ, shares his experience of his time at Rowland recently. My time doing work… Read More

When Debbie’s done? The challenge of regional rebuilding

March 30, 2017 – By David Everton, Director Government Relations

As harrowing and challenging as Cyclone Debbie has been for the communities of North Queensland, the collective response before, during and in the immediate aftermath cannot be faulted. Admittedly as I write, the post-Debbie deluge is still in full swing. But what is abundantly clear is that due to extreme weather variability, northern  Queensland is… Read More

This is our Uber moment

February 13, 2017 – By Rob Lovegrove, Head of Digital

Debate in the ‘PR’ world regarding digital disruption has never been more apparent than now. Digital disruption used to mean agencies and communication practitioners working on how they introduce social media into their business, heralding a handful of likes and followers with proclamations of success. But the time for playing in the digital space and… Read More

What does your email persona say about you?

February 7, 2017 – By Susan Hawkins, Group Manager - Integrated Marketing Communication

We’re all time poor, texting and tweeting our way through life – but have we lost the delicate art of connecting via email? It’s great to be concise and to the point but it never hurts to add a little warmth or civility to help make a more meaningful connection. Here’s the top five tips… Read More

Post-truth world has implications for the future of communication

January 20, 2017 – By Bruce Ruddy, Head of Financial Communication

We are living in a ‘post-truth’ era. In fact the word was declared ‘Word of 2016’ by Oxford Dictionaries. ‘Post-truth’ is defined as an adjective, describing circumstances where objective facts are less influential in shaping public opinion than emotional appeals. Last year’s political campaigns such as Brexit and the US election demonstrated the era we… Read More

The two sides of authentic leadership in a crisis

October 12, 2016 – By Brian West, FleishmanHillard

Recent global cyber-attacks have everyone focused on pre-determined ‘how to respond’ lists and directives in times of crisis; response manuals are built around them. While this form of preparation is a practical and essential part of addressing a problem, it unfortunately focuses company management on simply managing a crisis according to the lists in the… Read More

Rowland recognised at 2016 SABRE Asia-Pacific Awards

September 19, 2016

It took just one night to raise $872,237 for the homeless but our 2015 Vinnies CEO Sleepout campaign could hardly be described as an overnight success. Our work has been shortlisted for a 2016 SABRE Asia-Pacific Award which recognises PR and communication campaigns that demonstrate the highest levels of strategic planning, creativity and business results…. Read More

How to leverage global events locally

August 4, 2016

As the world’s attention turns to Rio and the Olympic Games, this month we discuss the role of global events and how to make the most of local and international PR opportunities, as well as how to handle crisis communication issues that may arise. In November 2014 as world leaders descended on Brisbane to take… Read More