How to take social media to the next level
July 27, 2016 – By Melissa Kaplan, Director of Digital and Innovation
The majority of Australians are now on social media. This includes 69 percent of Australian consumers, 48 percent of small and medium Australian businesses, and 79 percent of Australia’s large businesses, according to the latest Sensis report. We spend some of this time on social media talking and engaging with friends, family and strangers. And it has… Read More
Hillary Clinton’s logo: the importance of integrated branding strategy
July 19, 2016 – By Pip McConnel-Oats
The crowdsmashing of #Hillary2016 presents some interesting insights for all brands in the digital age. What we can learn from the criticism of Hillary’s campaign logo is that all brands must have well-managed and carefully thought-out social media strategies in place to deal with the (inevitable) flak storms that accompany anything new. A year later,… Read More