Archives: social media

It’s that time of year when we think about what’s getting us communicators excited in 2018. Here are our five fave frontiers we are talking about at the water cooler right now. Rise of the website (back to the future?) Rob Lovegrove, Head of Digital I see a resurgence in branded website content in 2018… Read More

You know those virtual help-desk pop-ups so many Facebook pages and websites seem to be using these days – ‘live chat’ at your fingertips? There’s been much interest in chat bots of late, and increasing use by company websites as a customer service salve. At Rowland, we’ve been dabbling in natural language processing to understand text and sentiment… Read More

This week Marci and Jennine have their pinkies at the ready as they natter about podcast-ing for the greater good. How does one go viral? Naturally, one has Prince Harry as one’s special guest*. All of this leads to a discussion about ‘The Crown’ which Marci loves for the intrigue and Jennine loves for the… Read More

It’s that time of year when ‘new year, new you’ messages have been flooding our channels. We’re all for bringing new energy into our everyday lives, but what about in the business environment? Keeping the focus on you, we asked some of our best and brightest minds for their tips on how to refresh your personal brand… Read More

We are living in a ‘post-truth’ era. In fact the word was declared ‘Word of 2016’ by Oxford Dictionaries. ‘Post-truth’ is defined as an adjective, describing circumstances where objective facts are less influential in shaping public opinion than emotional appeals. Last year’s political campaigns such as Brexit and the US election demonstrated the era we… Read More

Do you manage your organisation’s LinkedIn company page? You might have noticed an option to access the new admin experience and thought: “what’s that all about?” Whilst the new admin experience is not yet available to all LinkedIn users, our friends from FleishmanHillard Canada have broken down the new features and offer some valuable advice on… Read More

The head of news for FleishmanHillard Fishburn in London shares his thoughts on the trends shaping public relations and communication in the digital age. Hosting a session on news in the digital age recently at London’s high-profile Social Media Week, I was delighted to get three of the UK’s leading lights in digital newsgathering to… Read More

‘Newsjacking’ is not a new phenomenon and has been a part of campaign strategy as long as communication has been a business function. Social media has made this tactic easier than ever before. But handling it the wrong way can have impacts on reputation and can easily backfire. What happened: Sex symbol and music icon Prince… Read More

It was coined the social media games, thanks predominantly to a younger generation of digitally-native athletes. They had the ability to share content from the point-of-view TV cameras and journalists can never cover – their own perspective. Live streaming on social media platforms also gave event organisers direct access to audiences, with 160 million interactions… Read More

In another insights article from our global affiliate FleishmanHillard, Kathryn Chappell, a brand marketing and corporate and internal communication specialist, outlines the five key issues that marketers should be keeping their eye on during this Olympic Games. With only hours remaining until the first medals are handed out, Rio 2016 is coming into focus as… Read More