Archives: Storytelling

How are data and tech disrupting the PR biz?

September 5, 2017 – By Rob Lovegrove Rowland Head of Digital

In preparing a presentation for a recent PRIA Queensland event on the topic of how data is transforming the PR jobs of the future, it dawned on me that my education and career, across a range of communication disciplines, has mirrored the rise of the internet of things. The 90s delivered not just the Internet’s… Read More

Post-truth world has implications for the future of communication

January 20, 2017 – By Bruce Ruddy, Head of Financial Communication

We are living in a ‘post-truth’ era. In fact the word was declared ‘Word of 2016’ by Oxford Dictionaries. ‘Post-truth’ is defined as an adjective, describing circumstances where objective facts are less influential in shaping public opinion than emotional appeals. Last year’s political campaigns such as Brexit and the US election demonstrated the era we… Read More

What are the communication rules in a disruptive market?

September 27, 2016 – By Marcellina Powell

The easy answer: There are no rules. Here is the long answer. Everywhere we look, disruption is happening — so much so that it is starting to become predictable, part of the norm. Essentially, disruption is losing its ability to be disruptive. Social media is changing our digital news habits, with online news now ranked… Read More