Brand Matters: Podcast-ing for the greater good with Prince Harry
May 16, 2017
This week Marci and Jennine have their pinkies at the ready as they natter about podcast-ing for the greater good. How does one go viral? Naturally, one has Prince Harry as one’s special guest*. All of this leads to a discussion about ‘The Crown’ which Marci loves for the intrigue and Jennine loves for the… Read More
Brand Matters episode two
April 18, 2017 – By Jennine Small and Marcellina Powell - our resident podcast addicts
Relieved they weren’t given an official warning from management after episode one, Marci and Jennine embark on episode two of Rowland’s podcast, Brand Matters. In this episode, Marci and Jennine explore Netflix’s decision to begin reformatting content for smaller screens and what this means for content creators. So how exactly are we watching content?… Read More
Content — we’ve all been schooled
March 9, 2017 – By Melissa Lemberg, Director, Integrated Marketing Communication
For a generation of bingers, we sure are picky. Now, more than ever, quality rules — and its reign has taken control of marketing’s most important tool: content. But not just any content, binge-worthy content. With its on-demand format and abundance of chatter-inducing content, Netflix has successfully found its way into our private conversations, as… Read More
TV viewers fall under the Netflix spell
September 20, 2016 – By Melissa Lemberg
It’s the binge-watching trend sweeping the world — Netflix is taking over 74.76 million laptop, tablet and television screens globally, and it’s significantly changed the way we keep ourselves entertained. It’s also given rise to blockbuster series like House of Cards and Orange is the New Black, shaking up traditional TV and video production as… Read More