Fiona Sperou

Executive General Manager

Since joining Rowland in 2000, Fiona has provided community engagement, media and reputation management, marketing, and issues and crisis management support to a broad cross-section of local, national and international organisations, as well as all levels of government.  Her work in this area is complemented by specialist skills in the areas of corporate positioning and strategy, communication training, and internal/change communication.

Fiona’s considerable experience in stakeholder engagement, media, and reputation management lies within the mining, energy and resources sector where she worked on large-scale infrastructure projects across numerous commodity groups including copper, gold, zinc, coal and aluminium. She has provided comprehensive issues management and consultation for a major Queensland coal terminal, and reputation management and strategic advice for numerous international resource companies. Fiona has also provided communication advice to some of Australia’s largest port operators.

Fiona is also a specialist in issues and crisis management and for more than 16 years  has been involved in communication and operational responses to on-site fatalities and injuries, environmental disasters, structural damage, plant closures, product tampering and recalls, industrial action and espionage, questionable commercial practices, and sexual misconduct.

As a senior member of Rowland’s stakeholder engagement and training and development service offering, Fiona has facilitated numerous media training workshops and community reference groups in relation to development projects.

Areas of expertise

  • Stakeholder engagement
  • Reputation management
  • Corporate strategy and positioning
  • Issues management
  • Media training
  • Writing
  • Organisation and team development.

Industry experience

  • Infrastructure
  • Government
  • Mining, energy and resources
  • Professional services.

Qualifications and professional affiliations

  • Bachelor of Arts – Double Major Journalism, The University of Queensland
  • Former State Councillor of the Public Relations Institute of Australia (Queensland).
-->