Ron Weideman has joined Rowland as an Associate following an advertising career spanning more than three decades.
His appointment bolsters Rowland’s creative services, with clients drawing on his vast advertising experience and track record developing memorable campaigns for national and international brands.
Among his many accolades, Ron’s achievements include more than 200 advertising awards including from the Cannes Film Festival, an advertising Hall of Fame win for the Mitsubishi Canter “sumo” campaign, and multiple awards for the Optus “Yes” campaign.
He has worked in Tokyo and the USA and Australia holding senior creative director roles at Y&R in both Detroit and Adelaide, and George Patterson in Sydney and Brisbane.
A truly creative and innovative thinker, Ron is renowned for his ability to interpret a business challenge or opportunity into a campaign which wins the hearts and minds of audiences.
His approach combines the psychology behind consumer behaviour with business and commercial acumen. This results in campaigns with a strong visual impact, which achieve commercial and positioning objectives.
Throughout his distinguished career, Ron has worked across most industry sectors including property, telecommunications, food and beverage, technology, motoring, energy, education, health and tourism.
He is known for his passion and drive, creative ideas and strategic thinking. His clients have included Panasonic, Heineken, Bundaberg Rum, Carlton United Breweries, Energex, University of Queensland, Queensland Health, Mitsubishi, NSW Tourism and Optus.
Ron’s skills complement Rowland’s existing full-service creative studio, providing clients with access to one of the industry’s most awarded advertising minds.
Areas of expertise
Creative and strategic thinking
Consumer behaviour analysis.
Real estate and property
Fast-moving consumer goods
Qualifications & professional affiliations
Bachelor’s Degree, College for Creative Studies, Detroit
Advertising, copywriting, design, fine arts, illustration, art education, communication and photography.